Bowdoin Expedites Service with Conversational AI

Bowdoin Enables Conversational AI to Deliver Faster Service

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Personalized Experience

With SSO, the system understands the userโ€™s identity. It can do things like look up asset records for equipment, access HR data such as address information, software licensing and more โ€“ any data element stored in the ecosystem can be retrieved and leveraged to change the way you chat.

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Take Action Through Chat

The capabilities of the conversational AI tool allow for simple, drag-and-drop workflow and automation building. You can easily create integrations between various programsโ€”with no special coding knowledge required. The no/low-code nature of the solution offers a rapid time to value and endless use cases.ย 

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Reduced Resource Drain

Leverage a natural language processor to improve chat interpretations and use this to guide the flow.ย  With SSO and backend integration, the chat can take action โ€“ fulfill an equipment request, make an inquiry such as โ€˜PTO balanceโ€™ or even leverage forms for more complex interactions with automation.ย 

Reduce IT Team Resource Drain with Conversational AI for Chat

Conversational AI can transform how we chat by combining a natural language processor (NLP), pre-built intent data, enterprise integration and automation. In this new world, IT teams can automatically resolve stakeholdersโ€™ requests, enabling them to provide fast and efficient service, without placing more burden on help desk staff.ย ย 

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With the help of Velentix, Bowdoin College has supercharged its support desk with conversational AI โ€”allowing customers and guests to get help with anything from setting up their devices to increasing their print balances all without the need for human intervention.ย 

Outcomes

  • Automated equipment replacement through a chat interaction
  • Integrate with Google Maps to give directions around the campus
  • Answer balance inquiries by pulling back data from the print management system

Conversational AI Adoption

In implementing conversational AI, Bowdoin has learned some lessons that can likely help other institutions looking to bring on conversational AI as part of their IT strategy. The two most impactful are first to differentiate between conversational AI and generative AI and, second, to personalize the chat.ย ย 

Conversational AI is Not Generative AI

โ€œConversational AI is not generative AI,โ€ explained Jason Pelletier, senior director of client services and technology for Bowdoin College. โ€œIt wonโ€™t hallucinate or make up random responses to questions in the same way ChatGPT does. Helpingย customers understand the difference between conversational AI and generative AI is important for adoption.โ€ย 

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The second big takeaway is to take advantage of the integration capabilities with the Velentix tool to offer your end users a more personalized chat experience.ย 

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Conversational AI leverages Natural Language Processing (NLP) as an AI component to help better understand the customerโ€™s utterance or request.ย  By using NLP along with intent-matching data, the answers can become more and more accurate. When you pair this with enterprise integration, custom forms, workflow and automation โ€“ you have a new way to chat.

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Conversational AI is not generative AI - it won't hallucinate or make up random responses to questions.

Personalize Chat

With SSO and integration, the system can look up asset records for equipment and access HR data such as address information or software licensing information and more โ€“ any data element thatโ€™s stored in the ecosystem can be retrieved and leveraged to change the way you chat.ย ย 

Automate from Chat

The capabilities of conversational AI allow for simple, drag-and-drop workflow and automation building. Easily integrate between systemsโ€”without having to code. Enjoy a rapid time to value with endless use cases. With conversational AI from Velentix,ย  you can let automation take off.

Being able to integrate the bot with backend systems is very exciting.

Personalize Chat with Integration

Bowdoin is using a versatile conversational AI tool from Velentix that seamlessly connects with enterprise software systems to retrieve key information and execute tasks. These include basic IT functions that a tech support employee would have to handle before, as well as non-IT questions such as whatโ€™s on the menu at a certain dining hall that day.ย 

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As a result, users are enjoying betterโ€”and fasterโ€”customer service, while help desk staff can focus their time and energy on more strategic work.ย ย ย 

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By leveraging SSO, the system understands the userโ€™s identity. It therefore can do things like look up asset records for equipment, access HR data such as address information, software licensing and more โ€“ any data element that is stored in the ecosystem can be retrieved and leveraged to change the way you chat. You can also create workflow and automation to move and update data, you can even incorporate forms into the conversation.ย 

Change the Way You Chat

Bring natural language processing together with integration and automation to reduce ticket resolution time and IT team resource drain.

Take Action Through Chat Automation

Before using Velentix, Bowdoin used an AI chatbot from a different provider.ย ย 

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The college is a long-time user of the Velentix ITSM platform and has derived a great deal of value from the platformโ€™s integration and automation capabilities, Pelletier said. So, when campus leaders learned that Velentix was launching a conversational AI tool that can integrate with hundreds of enterprise systems, it seemed like a natural choice to switch.ย ย 

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The connectivity is being managed through an integration hub that offers hundreds of pre-built connectors to enterprise systems. If you have a specific solution that is not in the library, there is a connector concierge that will build this for you. Connectivity is ready to go for systems like Workday, HRIS, Salesforce and the Active Directory.ย 

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โ€œBeing able to integrate the bot with backend systems is very exciting,โ€ Pelletier said. โ€œWith Velentix, we have one platform for ITSM with a chat tool that can integrate with our enterprise systems, and then from there we can build automation โ€“ this is something we could never have done with our previous solution.โ€ย 

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The capabilities of the conversational AI tool allow for simple, drag-and-drop workflow and automation building.ย  You can easily create integrations between various programsโ€”with no special coding knowledge required. The no/low-code nature of the solution offers a rapid time to value and endless use cases.ย 

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Pelletier and his team have taken advantage of this integration and automation capability to create special use cases for their AI chatbot.ย 

Automating Equipment Replacement

All employees at Bowdoin receive replacement computers every four or five years, and this is something the organization tracks within the Velentix asset management module. Employees have traditionally reached out to the IT support team to ask when their computer is eligible for replacement.

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Now, the bot can answer this question automatically with a tailored personalized answer. By integrating the chat with the asset management system, the query will take the usersโ€™ information from SSO to then identify and look up their asset records. Once retrieved, the chat can then take that information back to the chat window.ย ย 

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โ€œWe are answering questions faster, with accurate personalized data,โ€ Pelletier said. โ€œWhen a customer has a question about their equipment, the chat is integrated back into our asset system so that it can give full details to the user.โ€ย 

Connecting to Published Content

Similarly, stakeholders can use the bot to find out what kind of IT infrastructure a particular classroom hasโ€”such as whether it has a chalkboard or an interactive whiteboardโ€”through this integration with the Velentix asset management software.ย 

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In a more fun and whimsical example of the botโ€™s capabilities, students and staff can even ask it whatโ€™s for lunch or dinner at a specific dining facilityโ€”and the bot will return the full menu.ย ย 

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โ€œThe students use this capability all the time because itโ€™s the fastest way to find out whatโ€™s for lunch,โ€ Pelletier said. โ€œItโ€™s something that drives people back to the bot, which is the whole point. You want people to use it, even if itโ€™s for silly reasons because eventually theyโ€™ll figure, โ€˜Hey, Iโ€™m going to ask it how to get support for my laptop as well.โ€™โ€ย 

I think the bot could handle up to 30% of the questions our help desk staff are getting.

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Integrating Chat with Google Maps

Pelletier and his team are working to develop an integration with Google Maps so that users can ask the bot for directions around campus and for other location-based information, such as where there are printers on campus.

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โ€œLocation awareness would be great,โ€ he noted. โ€œOnce we get that ability, we could have the bot reveal so many other things that would be useful for students. That would be really cool.โ€ย 

Integrating with Print Management Software

Another efficiency gain has come from integrating chat with the printing software (PaperCut). Pelletier and team have configured the bot to allow users to ask for (and receive) their printing account balance from PaperCut, the collegeโ€™s print management platform, directly from the embedded chatbot within the collegeโ€™s self-service client portal.

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This capability uses the collegeโ€™s single sign-on functionality to authenticate a user, then interfaces with PaperCut to retrieve his or her account balanceโ€”saving users time by not requiring them to leave the self-service portal to access this information.ย 

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In fact, the chatbot will even proactively ask users whose printing account balance is low (say, under $3) whether theyโ€™d like to add money to their account. โ€œWeโ€™re using chat along with automation to offer more convenience for our customers,โ€ Pelletier said.ย 

Easy Implementation

Implementation of the Velentix conversational AI chatbot has been very easy, Pelletier said. ย 

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โ€œWe were fortunate in that because we had a previous chatbot, we could export most of the intents and utterances the previous bot used,โ€ he said, adding, โ€œThe implementation experience has been very good. Itโ€™s easy to learn how to use conversational AI. Building intents and utterances is quite straightforward, there is a library of integrations to hundreds of systems, and a visual conversational flow builder.โ€ย 

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The process involves looking through the collegeโ€™s history of IT service requests to figure out what kinds of questions users are likely to ask.ย ย 

It is easy to learn how to use conversational AI...it is straightforward with a library of integrations.

Integrating with Print Management Software

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Although the effort required to set up the bot has been minor, its impact has been anything but so far. It has enabled IT staff to offload much of the work they do in answering peoplesโ€™ questions to the bot, allowing them to focus on more important tasks.ย ย 

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โ€œWeโ€™re just scraping the surface right now,โ€ Pelletier said. โ€œEventually, I think we could have the bot handle up to 30 percent of the questions our help desk staff are getting now.โ€ย 

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Not only does the bot reduce the workload for IT support staff; but it also creates a better and more equitable experience for students.ย ย 

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โ€œSome people are outgoing, and they have no problem in coming to our Tech Hub to get technical support,โ€ Pelletier explained. โ€œOthers have no problem communicating by email. But there are also many users with a language barrier or another reason why they might feel uncomfortable interacting with an actual person. There are also some users who are night owls and need support late at night when weโ€™re closed.

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The chatbot allows us to meet users where they are and give them the assistance they needโ€”whenever, wherever and however they might want it. If we can relieve even some of the stress they might feel, that enhances their experience.โ€

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Building Your Bot Persona

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Your bot needs to find a voice, Pelletier advised.ย ย 

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โ€œPersonalize it,โ€ he said, โ€œso that people will relate to it. You have to think about what kind of personality you want your bot to have and what kind of relationship you want people to have with it.โ€ย ย 

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Bowdoinโ€™s conversational AI tool is called the Bowdoin Bot, and Pelletier and his team have configured responses to be polite and friendly.ย โ€œIn creating a persona for your bot, you have to think about your brand,โ€ he concluded. โ€œAt Bowdoin, weโ€™re a very community-driven, friendly and open campus โ€“ so we wanted our bot to reflect those values.โ€ย 

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